I think it’s become Sephora’s personal mission to outdo their birthday gifts every single year. At the start of the year, I’m always so impressed with Sephora’s offerings for their free birthday sets for their Beauty Insider members, but then the next year rolls around and they’re even better. It’s amazing really. All companies should really take some notes and follow suit. We need elaborate birthday gifts (that don’t require a minimum purchase) from every single store to be honest. But, enough of that tangent. As I was saying, Sephora has really outdone themselves this year with a whopping eight different birthday sets to choose from. Unfortunately I was only able to get my hands on five of them, but doncha worry I think they’re some of the best ones. I’m just missing a Skinfix one, a K18 haircare one, and a Laneige one. Can’t have ’em all. So, keep on reading as I’ve broken down each birthday set for you and made sure to calculate the value of each one in case you’re into that (because you all know that I definitely am).

This is actually my very first time trying anything from Makeup by Mario so I was especially excited to see that this was one of the 2025 Sephora Birthday Gifts to choose from. It comes with two itty bitty lip products, but don’t be fooled. The value is definitely there. The MoistureGlow Plumping Lip Serum is in the most gorgeous neutral mauve shade. It leaves a slight tingle as it visibly plumps the lips but also leaves behind a gorgeous sheen and gloss. The only issue is that the formula is SO melty. If you live anywhere that has a summer climate, this will melt and leave behind a goopy mess when you go to apply it. But, it is pretty. And I must say that the Sculpting Lip Pencil compliments the MoistureGlow lippie perfectly. It’s shade, Rich Mauve is described as a spiced mauve and it glides on so smoothly without feathering or bleeding. And it does have decent staying power as well which is always very necessary in a lip liner.

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I think I called it when I said that I was really hoping for a Summer Fridays Sephora Birthday Gift in my last Sephora Birthday Gifts 2024 post. Well, that wish came true because here we are! A Summer Fridays birthday set has graced us with it’s presence! And it’s a good one! The Jet Lag mask is truly a staple and although I already had a full-sized one in my skincare collection, I’m super excited to now have a mini one for travel. It contains niacinamide, glycerin and hyaluronic acid so it’s extremely nourishing and hydrating on the skin as both a mask and a moisturizer. The next item in the set is another thing I actually already own but am definitely happy to have multiples of. These mini Summer Fridays Lip Butter Balms (full review here) just smell so good. This one is in the shade/scent Pink Sugar and it’s absolutely divine. And finally, we have the Rich Cushion Cream that comes in just a little foil packet and is really only good for one use, but it was nice to try a new Summer Fridays product! It’s a thicker cream that is wonderfully hydrating and moisturizing.

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Kerastase is my all-time favorite haircare brand and it occasionally pops up as a birthday gift at Sephora every couple of years. And luckily, this year’s gift contains one of my go-to products: The Elixir Ultime Hydrating Hair Oil. At first glance, you might think this oil sample is mighty tiny. And it is. But it’s also pricey. I love getting these mini hair oils because it’s the perfect size to travel with. It will last me a good two to three weeks on vacation because you really only need a small amount for the lengths of your hair. And oh man, does it make my hair shiny and smooth and soft. It’s a miracle product. The other product in the set is the Nutritive 8H Magic Night Serum and this one is almost a whopping $30 value when you compare it to the full size product at Sephora. But, Kerastase actually sells this mini size as well with a higher price tag of $41. So, either way you look at it, you’re getting one hell of a good deal. It’s an overnight leave-in serum that helps to nourish, hydrate, detangle and enhance shine by the time you wake up.

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I am an absolute sucker for any sort of perfume sample. I love trying new scents and I find that just one tiny perfume sample lasts so long, so it’s always a good value in my mind. The Juliette Has a Gun Not a Perfume EDP has been on my wishlist for so long. It’s such a unique scent, made of only a single ingredient – Cetalox (a sheer musk-like scent), that I’m so glad to finally have in my collection (although I must say the bottle makes it a pain to apply). However, the other scent in the set, Juliette, luckily comes in a travel spray so it’s much more convenient. The scent has a bit more depth and complexity with notes of Dark Cherry, Jasmin Sambac Absolute, and Tonka Bean.

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And now we arrive to the last Sephora Birthday Gift of this post. I’ve actually tried this entire amika The Kure collection before so I’m definitely no stranger to it. It’s a wonderful line. It’s deeply repairing and nourishing while helping to strengthen the hair. The shampoo and conditioner are still lightweight enough for my fine hair while the mask is moisturizing enough to soften and smooth my dry ends. So while this Sephora Birthday Gift is actually the lowest value of the five featured in this post, I wouldn’t let that deter you from picking this one. You will get a decent amount of uses out of the haircare trio and your hair will definitely thank you! Mine certainly did.

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